Step 1 identify the most popular health and beauty
products
Step 2 do clinical research, trials, and testing
Step 3 gather
customer reviews
Step 4 perform statistical analysis
Step 5 publish
reviews and recommendations
Our mission is to help consumers find the highest rated products, at the best possible price.
We are a free service to help consumers choose
between the huge amount of health and beauty products that are available on the
market today. With all the advertising that Health and Beauty Manufacturers do,
it is often difficult for consumers to make educated choices as to which
products are actually the best for them.
Our expert researchers conduct
various studies, collect data from other research, and gather feedback from
consumers. On staff we have statisticians that make sure the data is analyzed
properly, and that final results are statistically significant.
Ratings
factors differ based on type of product. In general we look at product safety,
quality of ingredients, overall value, percentage of active ingredients, and
customer feedback. Additional categories are added to help differentiate between
specific products, when required.
In 2009, we also partnered with some of
the top online merchants to get free trials of the most popular products for our
readers.
Additionally, we have provided links to neutral informational
sites, should you like to do further research. Please see the following
links: